Category Archive for "Search"

Search Impression Share in AdWords | What it is & why it’s important

May 28 2018

Let’s face it. The era of flyers and newspaper ad spaces are increasingly being replaced with more sophisticated methods, leaning more towards…

How to Use ValueTrack Parameters with Your Tracking Template

Jun 13 2017

You can use ValueTrack parameters, a type of URL parameter  that you can add to your ads’ landing page URLs, in order…

How to Add Callout Extensions To Your Google AdWords Campaigns

Apr 25 2017

Callout Extensions are a great way to improve your text ads by promoting items that make your business or service unique. These…

How do I install the Facebook Pixel with Google Tag Manager?

Jan 12 2017

If you are using Google Label Manager to control tags for your website and want to set up the Facebook pixel, follow…

Google Adwords Expanded Text Ads are Here!

Aug 26 2016

Google Upgrades To Expanded Text Ads For the past fifteen years, text ads on the Google Ad Network were limited by character limits.…