Category Archive for "Google Ads"

What is “AutomaticContent”?

Dec 06 2018

What is “AutomaticContent” under the keyword performance report? Recently, I’ve come across keywords “AutomaticContent” or “Content” on a clients keyword performance report.…

Complete List of Affinity and Google Ads In-Market Audiences

Oct 27 2018

Affinity and Google Ads In-Market Audiences Ever since its introduction in 2003, Google Ads (ex AdWords) has been an ever-changing landscape of…

Google Ads: Everything You Need to Know about the New Google Adwords

Jul 31 2018

After 18 years and several iterations and innovations, Google has developed the next stage of advertising solutions for its online users: Google…

The New Google Marketing Platform

Jul 18 2018

There’s good news for small and big businesses and that is Google is making a lot of significant changes with their advertising…

Ultimate UTM Guide and List of Common Parameters

Jul 07 2018

Welcome to the ultimate guide to UTMs. This UTM guide will provide you with explanations, tips on naming conventions, best practices and…

Search Impression Share in AdWords | What it is & why it’s important

May 28 2018

Let’s face it. The era of flyers and newspaper ad spaces are increasingly being replaced with more sophisticated methods, leaning more towards…

Get A First Look on the New AdWords Experience

Nov 22 2017

It has already been 8 years since the last redesign of the AdWords experience. Since then, marketing has changed dramatically – people…

How To Remove Mobile Apps As Placements In Your AdWords Campaign

Sep 20 2017

AdWords has been an excellent medium for businesses for displaying ads to people who are more likely to be interested in their…

AdWords Negative Keyword List of Online Travel Agents (OTA’s)

Jul 24 2017

Cerebro Marketing works with a few hotels in Las Vegas and nothing kills our cost per conversions like poor performing keywords. We…

How to Use ValueTrack Parameters with Your Tracking Template

Jun 13 2017

You can use ValueTrack parameters, a type of URL parameter  that you can add to your ads’ landing page URLs, in order…