While newsletters and one-off campaigns will always have their place in your email marketing strategy, the smartest companies are starting to setup automated email campaigns that trigger off of a user’s actions.
Why? Because these automated emails are timely, personalized and hyper-relevant to the reader. As a result, they are opened and clicked more frequently and drive visits and revenue for your business.
Sound good? Then keep reading. In this guide, we’ll go deeper into exactly what automation is and show you 10 different types of automated email campaigns you can use in your own business to grow your revenue.
As opposed to newsletters and one-off campaigns that you create and send to a whole list of people in one go, an automated email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger.
To give you an example, imagine you’re Facebook and you want to send an email to somebody when they signup for an account. This email will welcome them to Facebook and show them how to get started adding friends and uploading a profile picture in an attempt to get them to become a frequent user.
It would be a huge waste of your time to manually create and send an email campaign to every person when they sign up, so instead you could set up an automated welcome email that gets sent whenever a new person joins your “Signups” list.
That’s the beauty of automation, you can set up the email once and then as more people continue to meet the trigger you defined, the email will continue to be sent to them without you ever having to lift a finger. It essentially ‘automates’ your marketing for you.
Because email Automation works on a basic trigger and action system (i.e. when a specific trigger happens, send this specific email or set of emails) you are really only limited in what you can do by your creativity and business needs.
To give you some ideas and help you get started, we’ve compiled this list of 10 automated emails you can start sending today that will help grow your business.
If you’re interested in our Email Automation, please contact us to check our availability and receive a free quote.