Digital Marketing is essential for every business in today’s world. This is because it provides a large target audience for products and services. Customers leave reviews on Yelp, Google, Healthgrades, Angie’s List just to name a few; detailing the experience they had during your business transactions. Reviews, therefore, provide a great impact on your business. In the business world, it is impossible to satisfy every single customer; this means that there will be negative reviews, but you should try as much as possible to get positive reviews. The following tips will help you get more business reviews from your clients:
- Providing the best customer experience to your clients
- Great customer experience gives deep satisfaction to your customers. This leaves customers with no option but to share this experience with the world. Providing excellent experience can be done by; making sure that your products and services are of high quality, clear communication with your clients, delivering on time among others.
Encourage Your Customers to Leave Reviews
Customers may be satisfied and happy but still not give reviews due to different reasons. As reviews are important to your business, it is critical to ask them to leave an honest review when they can. Make sure that you ask in the right way and at the right time. In case a happy customer fails to leave a review, ask again as they may not have received your message the first time.
Offer Incentives to Customers Who Leave Reviews But do Not Pay For Them
An incentive is a token of appreciation for example; monthly giveaways, the offering of discounts or free samples. It requires a customer to take time out of their busy schedule to write a review for your business. An incentive is a motivation for clients to do so.
Reply To All Reviews
It is critical to reply to all reviews whether positive or negative. For positive reviews, you can thank every client who wrote a review and encourage them to do more business with you. For negative reviews, you can offer an apology and promise to improve on the part that the clients are dissatisfied with. Replying to reviews gives customers confidence and trust in you as they are aware you are listening and willing to improve.
Make It Easy for Customers to Leave Reviews
Writing a review should be a simple process for customers if at all they are to engage it. This can be done by putting a direct link to your review profiles on all places including; follow-up emails, newsletters, and websites.
Incorporate reviews as part of your work processes
Teaching customer service employees and salespeople are crucial. This enables them to make it part and parcel of their daily transactions with clients. They can know how to ask for reviews from clients hence help you to get Google reviews. Encouragement to employees goes a long way in getting more business reviews. This can be done by offering bonuses to employees for every review left by a client.
Yelp publishes crowd-sourced reviews on the local business. Make sure you get Yelp reviews as it is visited by millions of people searching for your products and services. This can be done by; placing a ‘yelp badge’ on your website, putting a ‘find us on yelp’ sign in your place of business, Share your ‘People Love Us on Yelp’ recipient status among others.
It is important to request customers to leave honest, and unbiased reviews as this are the only way new clients will trust your business.