How To Add a User To Your Google Analytics Account

December 8, 2015

When you add Google Analytics to a site, the dashboard only lets the person who added the account have viewing access to all the information. If you want someone else to have access to your website’s data (for example, if you wanted someone to provide detailed website performance analysis), you have to manually add them to the account. Here is a tutorial on how to add a user and specify user permissions.

1. Login To Google Analytics

Login to Google Analytics using the email address associated with your account.

2. Click The “Admin” at the top right part of the page

Click The Admin at the top right part of the page

3. Use the menus at the top of the columns to select the account, property, or view you want.

select the account, property, or view you want

Decide what level of access you want to give the next user. There are three levels of access: Account, Property, and View. At the Account level, users can add other users, add additional websites to your account handle, and link AdWords and AdSense data to the account. At the Property level, users can access the tracking code, adjust retargeting data, and adjust settings on only the specific website you have added them to. At the View level, users can add and view goals and content groupings. Select which level of access to grant based on what the user will be doing – if it is a “read-only” user, then grant view access. If the user will be asked to make changes to the website information or the overall account, be sure they are given that ability.

4. To add a User at the account level, click User Management in that column.

User Management

5. Under Add permissions for, enter the email address for the user’s Google Account in the email address field.

Add Permission

6.Select the permissions you want to provide: Manage Users, Edit, Collaborate, Read & Analyze.

Depending on how much control you want that person to have in Google Analytics, you can grant them different levels of permissions. Here is a quick summary of each option.

  • Manage Users
    Add, delete, or edit users within the account.
  • Edit
    Add or delete accounts, properties, other functions. Can also view Google Analytics reports and perform some administrative functions. Can not manage users, but can collaborate.
  • Collaborate
    Can create personal assets, and share them. Can collaborate on shared assets, for example, edit a dashboard or annotation. Includes Read & Analyze.
  • Read & Analyze
    See and manipulate reports. Can also create and share personal assets.

7. Select Notify this user by email (Optional) to send a notification that you’ve added the user to your Analytics account.

8. Click Add. That’s it!

Congratulations! You have just successfully added a user to your Google Analytics account.