Both Google and Bing offer Shopping ads to allow you to showcase individual products directly in the search results. Shopping ads appear above organic listings for almost all terms centered around commercial products and even sometimes appear above standard paid search ads. The share of search engine result pages displaying Shopping ads more than doubled during 2014 from 7% to 16% of all search results.
And according to a 2015 study by Merkle RKG, for non-branded queries, Google Shopping made up 60% of paid search click share for retailers in Q3 of 2015, while Bing product ad clicks have more than tripled – showcasing a 332% year over year increase.
The trend is clear – e-Commerce retailers need to participate in Shopping programs to remain competitive and continue seeing growth via paid search channels.
CerebroMarketing can get you started with using Google and Bing Shopping services, or overhaul and renovate your current Shopping campaigns. With product feed creation, optimization, targeting and management services, CerebroMarketing can help you get more revenue and ROI out of your Shopping campaigns.
Every month we create reports to demonstrate your Shopping campaign’s success. We report on keyword performance, product performance, clicks, impressions, conversions and revenue. After you review the report, we offer a one-hour call to discuss the campaign, including new directions or product line additions, and will answer any questions you might have.
If you’re interested in our Shopping ads Management Services, please contact us to check our availability and receive a free quote.