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AdWords Negative Keyword List of Online Travel Agents (OTA’s)
Cerebro Marketing works with a few hotels in Las Vegas and nothing kills our cost per conversions like poor performing keywords. We recently identified Online Travel Agents as a source of negative keywords. We went looking in various places and found some...
How to Use ValueTrack Parameters with Your Tracking Template
You can use ValueTrack parameters, a type of URL parameter that you can add to your ads’ landing page URLs, in order to track information about your ads. For example, you can find out where your ads get the most traffic, or which ads and keywords get the...
How To Read Reporting in Google Optimize
What is Google Optimize? Today’s popular Google Optimize isn’t exactly new, as it’s Google’s replacement for an earlier experimentation tool within Google Analytics which is now made an independent, full-fledged experimentation tool. What is nice about...
How to Add Callout Extensions To Your Google AdWords Campaigns
Callout Extensions are a great way to improve your text ads by promoting items that make your business or service unique. These can be offers like free shipping, hours of service, and unique selling propositions. Let's learn more about callouts, but...
How do I install the Facebook Pixel with Google Tag Manager?
If you are using Google Label Manager to control tags for your website and want to set up the Facebook pixel, follow these steps: Install the Facebook pixel base code: Open your Google Tag Manager. Select your website's container, then click Add a new tag....
Cerebro Marketing | Facebook Reporting Common Definitions
Here are some of the common terms you might see in your Facebook Ads report: Campaign Name: The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. Ad Set Name: The name of the ad set you're viewing in reporting. An...