AdWords Negative Keyword List of Online Travel Agents (OTA’s)

July 24, 2017
cerebro

Cerebro Marketing works with a few hotels in Las Vegas and nothing kills our cost per conversions like poor performing keywords. We recently identified Online Travel Agents as a source of negative keywords. We went looking in various places and found some lists of OTA’s but we decided to put a list together for ourselves. We hope you find this list useful and it saves you a few hours in optimization.

Copy and paste as needed and check some of the negative keywords below to ensure they don’t conflict with your keywords. We have placed various keywords in the exact match variation to limit any issues (i.e. [best travel coupon]).

"Abercrombie & Kent"
"Abreu Online"
"Accorhotels"
Agoda
"AIC Travel Group"
"Airfare Watchdog"
"All the rooms"
"Alpha Rooms"
"Amazon Destinations"
Amex
"Asia Hotel Navigation"
"Asia Rooms"
"Asia Travel"
"Asia Web Direct"
"Back Bid"
BCD
Bedbooker
Bedouk
[Best Hotel Online]
[Best Travel Coupon]
[Best Travel Deals]
"Bid room"
"Blink by Groupon"
"Booking Buddy"
"Booking.com"
"Bookit"
bravofly
budgetplaces
busbud
"Budget Places"
"Cheap Flights"
"Cheapo Air"
cheapair
Cheapoair
Cheaptickets
Cleartrip
"Click Travel"
ctrip
CWT
Dertour
"Destinations of the World"
Destinia
"directline holidays"
"Dream Cheaper"
"Easy to Book"
Ebates
ebay
ebookers
Ebooking
edreams
edlong
Egencia
"Elite Meetings"
Escapio
Eventective
Eventup
"Exclusively Hotels"
Expedia
Flatclub
"Flight Centre"
Getyourguide
"Get Your Guide"
"Go Global"
"Go Seek"
Gogobot
"Google Flights"
"Google Hotel Finder"
Groople
"Group Bookers"
"Group Hotels"
"Group Travel"
"Group Travel Planner"
Groupon
"Hey Hotels"
Hipmunk
"Holiday City"
"Home to Go"
"Horse 21"
Hostelbookers
Hostelworld
Hostelz
"Hotel Click"
"Hotel Connexions"
"Hotel Direct"
"Hotel Discount"
"Hotel Hunter"
"Hotel Match Me"
"Hotel Quickly"
"Hotel Reservations"
"Hotel Scanner"
"Hotel Special"
"Hotel Tonight"
"Hotel Travel"
"Hotel Urbano"
Hotelbeds
Hotelclub
Hoteliers
Hotelius
Hotelplanner
"Hotels Cheap"
"Hotels Combined"
Hotels.com
Hotels4U
Hotwire
HRG
HRS
"Ice Lolly"
"Internet Hotels"
Jambo
Jetsetter
JTB
"Jumbia Travel"
"Just in Time"
Kayak
Kuoni
[Last Minute Travel]
Lastminute.com
"Late Deals"
Laterooms
Latestays
"Lets Share"
"Living Social"
Logitravel
"Looking for Booking"
"Low Cost Holidays"
Lowcostbeds
"Luxury Link"
"Make my trip"
makemytrip
"Make My Trip"
"Meeting Select"
"Meetings Booker"
Metglobal
Mobissimo
Momondo
"More Hotels for Less"
mpoint
"Mr Jet"
"Netflights"
Okanda
"One Degree World"
"One Travel"
"Onhotels"
Opodo
Orbitz
"Orbitz for Business"
Otel
Oyster
"Points Hound"
"Priceline"
"Quikbook"
Qunar
Rates2go
"Rapid Visa"
Rapidvisa
"Ready Rooms"
"Reservation Booth"
"Responsible Travel"
"Retail Me Not"
"Rocket Miles"
"Rome2Rio"
"Room 77"
"Room Blocker"
"Room Key"
[RoomsTonite]
[Rooms Tonight]
Roomer
Roomex
Roomlia
"RoomsTonite"
Saltours
"Secret Escapes"
"Site Visit"
Skoosh
"Sky Auction"
"Skyscanner"
"STA Travel"
Stash
"TBO Holidays"
"Think Hotels"
"Thinkhotels"
"Thomas Cook"
Tourico
Transhotel
Travante
Travefy
Travelbag
Travelgenio
Travelguru
Travelocity
Travelrepublic"
Travelzoo
"Trip Advisor"
Tripcase
Tripcombi
Triporama
Tripping
Trivago
Trump
TUI
"Unique Venues"
"Vacationist"
Vayama
Venere
"Venue Finder"
Viator
"Virtual Tourist"
Virtuoso
"Viva Services"
Viventura
Voila
"Voyage Prive"
Webjet
Wego
"What I Really Wanted"
Wotif
Yapta
Ytara

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