Cerebro Marketing | Facebook Reporting Common Definitions
Campaign: The name of the ad campaign you’re viewing in reporting. Your campaign contains ad sets and ads.
Ad Set: The name of the ad set you’re viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
Results: The number of times your ad achieved an outcome, based on the objective you selected.
Results Rate: The percentage of results you received out of all the views of your ads.
Reach: The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
Frequency: The average number of times each person saw your ad.
Impression: The number of times your ads were viewed.
Budget: The maximum amount you’re willing to spend on each ad set, on average per day or in the lifetime of the ad set.
Amount spent: The total amount of money you’ve spent on your campaign, ad set or ad during its schedule.
Cost: The average cost per result from your ads.
CPM: The average cost for 1,000 impressions.
Clicks: The total number of clicks on your ad. This may include offsite clicks to your website, Page likes, post comments, event responses or app installs.
CTR (all): Click-through rate for all clicks. The total number of clicks you received (ex: offsite clicks, likes, event responses) divided by the number of impressions.
CPC (all): The average cost for each click (all) attributed to your ads.
Link clicks: The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties.
CTR (link): The percentage of times people saw your ad and performed a link click.
CPC (link): The average cost for each link click.