Google Ads Local Campaigns

Google Ads Local Campaigns

In 2018, Google announced machine learning and automation initiatives at their annual Google Marketing Live. They presented studies of nearly 90% of purchases still happening offline. Moreover, 80% of Americans are shopping at any given time within a 48-hour period...
What is “AutomaticContent”?

What is “AutomaticContent”?

What is “AutomaticContent” under the keyword performance report? Recently, I’ve come across keywords “AutomaticContent” or “Content” on a clients keyword performance report. These keywords I did not target pull up along with my intended keywords –...
The New Google Marketing Platform

The New Google Marketing Platform

There’s good news for small and big businesses and that is Google is making a lot of significant changes with their advertising products and solutions. This change can be summed up in one name which is Google Marketing Platform. It is a union between the DoubleClick...
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