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Google Ads: Everything You Need to Know about the New Google Adwords
After 18 years and several iterations and innovations, Google has developed the next stage of advertising solutions for its online users: Google Ads with Google Ads Manager. The search engine giant continues to improve its user interfaces, which includes...
The New Google Marketing Platform
There’s good news for small and big businesses and that is Google is making a lot of significant changes with their advertising products and solutions. This change can be summed up in one name which is Google Marketing Platform. It is a union between the...
Ultimate UTM Guide and List of Common Parameters
Welcome to the ultimate guide to UTMs. This UTM guide will provide you with explanations, tips on naming conventions, best practices and common parameters. Let's begin by explaining what UTMs (Urchin Tracking Modules) are and then move on to discussing best practices....
How to Implement Your Facebook Pixel
Creating a Facebook pixel might not be as easy as it seems to appear. Here we will try to see ways of creating a Facebook pixel and then adding its base code to your website’s pages. Later on, we will add the event code to some your website’s pages and...
How to Maximize Your Celebrity Social Media Endorsement
Social Media is hard. It's crowded and everyone is fighting for attention. One way to try and reach a large group of people is to hire a celebrity or personality and leverage their social media profiles to generate sales, this works especially well when...
The Ultimate Guide To Facebook Analytics
What is Facebook Analytics? As an owner of a fast-paced digital marketing agency, I understand how valuable time is. That's why this guide will cut through the fluff and straight to actionable and useful elements of Facebook Analytics. Facebook...