Big Data is the next big thing. You probably hear that a lot lately. And it’s quite obvious that your Big Data strategy requires data, and data requires tags. But, do your tags slow down your page load times? On this post, we’ll talk about how Google Tag Manager affects page rendering. Why are faster websites better? Developing a fast website will allow your company to obtain:
- better conversion rates
- increase of pageviews
- increase of filled forms
- better search engine rankings
- lower server bandwidth costs
- lower website abandonment rates
- happiest customer
- customer loyalty
Summary:You should pay attention to the structure of your website, eliminate the number of critical resources on the page, and optimize the critical path length. Then, deploy tags asynchronously via Google Tag Manager and make an appropriate conversion tracking implementation with dataLayer object. Prioritize, monitor and clean you third-party tags throughout the course of the data life-cycle in order to avoid slowdowns, as well as improve your data quality and collection. Moreover, making a successful website require speed insight. Analytics should be your best friend and not a thread for website performance optimization. Use a rational metric for measuring website speed and use both analytics and monitoring tools like Google Page Insights. You may discover that your website loads better on some browsers, devices or in specific geographic areas. With these insights, you can begin to improve your site performance in a targeted way. There are always places for page speed improvement.
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