Cerebro Marketing works with a few hotels in Las Vegas and nothing kills our cost per conversions like poor performing keywords. We recently identified Online Travel Agents as a source of negative keywords. We went looking in various places and found some lists of OTA’s but we decided to put a list together for ourselves. We hope you find this list useful and it saves you a few hours in optimization.
Copy and paste as needed and check some of the negative keywords below to ensure they don’t conflict with your keywords. We have placed various keywords in the exact match variation to limit any issues (i.e. [best travel coupon]).
"Abercrombie & Kent" "Abreu Online" "Accorhotels" Agoda "AIC Travel Group" "Airfare Watchdog" "All the rooms" "Alpha Rooms" "Amazon Destinations" Amex "Asia Hotel Navigation" "Asia Rooms" "Asia Travel" "Asia Web Direct" "Back Bid" BCD Bedbooker Bedouk [Best Hotel Online] [Best Travel Coupon] [Best Travel Deals] "Bid room" "Blink by Groupon" "Booking Buddy" "Booking.com" "Bookit" bravofly budgetplaces busbud "Budget Places" "Cheap Flights" "Cheapo Air" cheapair Cheapoair Cheaptickets Cleartrip "Click Travel" ctrip CWT Dertour "Destinations of the World" Destinia "directline holidays" "Dream Cheaper" "Easy to Book" Ebates ebay ebookers Ebooking edreams edlong Egencia "Elite Meetings" Escapio Eventective Eventup "Exclusively Hotels" Expedia Flatclub "Flight Centre" Getyourguide "Get Your Guide" "Go Global" "Go Seek" Gogobot "Google Flights" "Google Hotel Finder" Groople "Group Bookers" "Group Hotels" "Group Travel" "Group Travel Planner" Groupon "Hey Hotels" Hipmunk "Holiday City" "Home to Go" "Horse 21" Hostelbookers Hostelworld Hostelz "Hotel Click" "Hotel Connexions" "Hotel Direct" "Hotel Discount" "Hotel Hunter" "Hotel Match Me" "Hotel Quickly" "Hotel Reservations" "Hotel Scanner" "Hotel Special" "Hotel Tonight" "Hotel Travel" "Hotel Urbano" Hotelbeds Hotelclub Hoteliers Hotelius Hotelplanner "Hotels Cheap" "Hotels Combined" Hotels.com Hotels4U Hotwire HRG HRS "Ice Lolly" "Internet Hotels" Jambo Jetsetter JTB "Jumbia Travel" "Just in Time" Kayak Kuoni [Last Minute Travel] Lastminute.com "Late Deals" Laterooms Latestays "Lets Share" "Living Social" Logitravel "Looking for Booking" "Low Cost Holidays" Lowcostbeds "Luxury Link" "Make my trip" makemytrip "Make My Trip" "Meeting Select" "Meetings Booker" Metglobal Mobissimo Momondo "More Hotels for Less" mpoint "Mr Jet" "Netflights" Okanda "One Degree World" "One Travel" "Onhotels" Opodo Orbitz "Orbitz for Business" Otel Oyster "Points Hound" "Priceline" "Quikbook" Qunar Rates2go "Rapid Visa" Rapidvisa "Ready Rooms" "Reservation Booth" "Responsible Travel" "Retail Me Not" "Rocket Miles" "Rome2Rio" "Room 77" "Room Blocker" "Room Key" [RoomsTonite] [Rooms Tonight] Roomer Roomex Roomlia "RoomsTonite" Saltours "Secret Escapes" "Site Visit" Skoosh "Sky Auction" "Skyscanner" "STA Travel" Stash "TBO Holidays" "Think Hotels" "Thinkhotels" "Thomas Cook" Tourico Transhotel Travante Travefy Travelbag Travelgenio Travelguru Travelocity Travelrepublic" Travelzoo "Trip Advisor" Tripcase Tripcombi Triporama Tripping Trivago Trump TUI "Unique Venues" "Vacationist" Vayama Venere "Venue Finder" Viator "Virtual Tourist" Virtuoso "Viva Services" Viventura Voila "Voyage Prive" Webjet Wego "What I Really Wanted" Wotif Yapta Ytara