by Mike | Dec 6, 2018 | Display, Google Ads, Search
What is “AutomaticContent” under the keyword performance report? Recently, I’ve come across keywords “AutomaticContent” or “Content” on a clients keyword performance report. These keywords I did not target pull up along with my intended keywords –...
by Mike | May 28, 2018 | Google Ads, Search, SEM (Search Engine Marketing)
Let’s face it. The era of flyers and newspaper ad spaces are increasingly being replaced with more sophisticated methods, leaning more towards Digital Marketing. Various platforms are now all over the internet, and one of the most popular is Google Adwords. It is one...
by Mike | Jun 13, 2017 | Google Ads, Search
You can use ValueTrack parameters, a type of URL parameter that you can add to your ads’ landing page URLs, in order to track information about your ads. For example, you can find out where your ads get the most traffic, or which ads and keywords get the most clicks....
by Mike | Apr 25, 2017 | Google Ads, Search
Callout Extensions are a great way to improve your text ads by promoting items that make your business or service unique. These can be offers like free shipping, hours of service, and unique selling propositions. Let’s learn more about callouts, but first…...
by Mike | Jan 12, 2017 | Google Ads, Google Analytics, Google Tag Manager, Search, Web Design
If you are using Google Label Manager to control tags for your website and want to set up the Facebook pixel, follow these steps: Install the Facebook pixel base code: Open your Google Tag Manager. Select your website’s container, then click Add a new tag. Click...
by Mike | Aug 26, 2016 | Google Ads, Search, SEM (Search Engine Marketing)
Google Upgrades To Expanded Text Ads For the past fifteen years, text ads on the Google Ad Network were limited by character limits. Now, this has changed for the first time since then and have doubled in visible size with new expanded text ads! The headlines...
