by Mike | Jul 7, 2018 | Coding, Facebook Ads, Google Ads, SEM (Search Engine Marketing), SEO (Search Engine Optimization), Web Design
Welcome to the ultimate guide to UTMs. This UTM guide will provide you with explanations, tips on naming conventions, best practices and common parameters. Let’s begin by explaining what UTMs (Urchin Tracking Modules) are and then move on to discussing best...
by Mike | Jan 29, 2018 | Facebook Ads
About The Facebook Ads Learning Phase In the Facebook Ads learning phase, we show ads to different audiences to learn which audience is the mostly likely to get your ads optimized. We do this because when we first start delivering your ad set, we don’t have all the...
by Mike | Dec 26, 2017 | Facebook Ads
When you create an ad on Facebook for the first time, you are also creating and opening an advertising account. After you open an advertising account, you are also given the access to grant permission to people to manage your ads as well. Advertising accounts have...
by Mike | Aug 11, 2017 | Facebook Ads
The goal of all advertising is to reach the target market and convey your message in the most effective way possible. We know that the medium is the message, and messages are conveyed differently depending on where they’re seen. So, then why are we not separating our...
by Mike | Aug 7, 2017 | Facebook Ads
You might want to have that blue check mark on your Facebook account, but you just don’t have the exact idea how to do it. However, it is important that you have this blue check mark as this is the best proof that you are authentic, that you really exist, and...
by Mike | Jan 10, 2017 | Facebook Ads, Facebook Management
Here are some of the common terms you might see in your Facebook Ads report: Campaign Name: The name of the ad campaign you’re viewing in reporting. Your campaign contains ad sets and ads. Ad Set Name: The name of the ad set you’re viewing in reporting. An...
