by Michelle | Feb 8, 2021 | Google Ads, SEM (Search Engine Marketing)
In 2018, Google announced machine learning and automation initiatives at their annual Google Marketing Live. They presented studies of nearly 90% of purchases still happening offline. Moreover, 80% of Americans are shopping at any given time within a 48-hour period...
by Mike | Dec 6, 2018 | Display, Google Ads, Search
What is “AutomaticContent” under the keyword performance report? Recently, I’ve come across keywords “AutomaticContent” or “Content” on a clients keyword performance report. These keywords I did not target pull up along with my intended keywords –...
by Mike | Oct 27, 2018 | Google Ads, Online Marketing
Affinity and Google Ads In-Market Audiences Ever since its introduction in 2003, Google Ads (ex AdWords) has been an ever-changing landscape of new, industry-changing development in the world of marketing and advertising. One of the biggest developments was the...
by Mike | Jul 31, 2018 | Google Ads
After 18 years and several iterations and innovations, Google has developed the next stage of advertising solutions for its online users: Google Ads with Google Ads Manager. The search engine giant continues to improve its user interfaces, which includes its champion...
by Mike | Jul 18, 2018 | Google Ads
There’s good news for small and big businesses and that is Google is making a lot of significant changes with their advertising products and solutions. This change can be summed up in one name which is Google Marketing Platform. It is a union between the DoubleClick...
by Mike | Jul 7, 2018 | Coding, Facebook Ads, Google Ads, SEM (Search Engine Marketing), SEO (Search Engine Optimization), Web Design
Welcome to the ultimate guide to UTMs. This UTM guide will provide you with explanations, tips on naming conventions, best practices and common parameters. Let’s begin by explaining what UTMs (Urchin Tracking Modules) are and then move on to discussing best...
