by Mike | May 28, 2018 | Google Ads, Search, SEM (Search Engine Marketing)
Let’s face it. The era of flyers and newspaper ad spaces are increasingly being replaced with more sophisticated methods, leaning more towards Digital Marketing. Various platforms are now all over the internet, and one of the most popular is Google Adwords. It is one...
by Mike | Nov 22, 2017 | Google Ads
It has already been 8 years since the last redesign of the AdWords experience. Since then, marketing has changed dramatically – people today watch more videos and visit more sites and apps than ever before, and users demand real-time results now more than ever....
by Mike | Sep 20, 2017 | Display, Google Ads
AdWords has been an excellent medium for businesses for displaying ads to people who are more likely to be interested in their products and services, at the same time, it allows them to filter out the people who aren’t. It also gives businesses the opportunity to...
by Mike | Jul 24, 2017 | Google Ads
Cerebro Marketing works with a few hotels in Las Vegas and nothing kills our cost per conversions like poor performing keywords. We recently identified Online Travel Agents as a source of negative keywords. We went looking in various places and found some lists of...
by Mike | Jun 13, 2017 | Google Ads, Search
You can use ValueTrack parameters, a type of URL parameter that you can add to your ads’ landing page URLs, in order to track information about your ads. For example, you can find out where your ads get the most traffic, or which ads and keywords get the most clicks....
by Mike | Apr 25, 2017 | Google Ads, Search
Callout Extensions are a great way to improve your text ads by promoting items that make your business or service unique. These can be offers like free shipping, hours of service, and unique selling propositions. Let’s learn more about callouts, but first…...
