by Michelle | Feb 8, 2021 | Google Ads, SEM (Search Engine Marketing)
In 2018, Google announced machine learning and automation initiatives at their annual Google Marketing Live. They presented studies of nearly 90% of purchases still happening offline. Moreover, 80% of Americans are shopping at any given time within a 48-hour period...
by Mike | Jul 7, 2018 | Coding, Facebook Ads, Google Ads, SEM (Search Engine Marketing), SEO (Search Engine Optimization), Web Design
Welcome to the ultimate guide to UTMs. This UTM guide will provide you with explanations, tips on naming conventions, best practices and common parameters. Let’s begin by explaining what UTMs (Urchin Tracking Modules) are and then move on to discussing best...
by Mike | May 28, 2018 | Google Ads, Search, SEM (Search Engine Marketing)
Let’s face it. The era of flyers and newspaper ad spaces are increasingly being replaced with more sophisticated methods, leaning more towards Digital Marketing. Various platforms are now all over the internet, and one of the most popular is Google Adwords. It is one...
by Mike | Sep 19, 2016 | Graphic Design, SEM (Search Engine Marketing), Web Design
Top Online Tools to Create Display Banner Ads for Advertising If you’ve been wanting to dip your toe into the world of marketing with banners, but don’t have the money for a graphic designer, there are a few banner creation tools available online. Many of...
by Mike | Aug 26, 2016 | Google Ads, Search, SEM (Search Engine Marketing)
Google Upgrades To Expanded Text Ads For the past fifteen years, text ads on the Google Ad Network were limited by character limits. Now, this has changed for the first time since then and have doubled in visible size with new expanded text ads! The headlines...
by Mike | Jan 27, 2016 | Google Ads, SEM (Search Engine Marketing)
This tutorial is going to quickly show you how to get started with Google Adwords and Bing Ads. They are incredible ways to generate traffic to your website. If you are here, I assume you are already sold on the amazing benefits of Google Adwords. So lets get started...
